Sales Development Representative (Developer Tools)

About AppSignal

We're a small, thoughtful, and friendly team building tools developers love. We value clarity, focus, and steady progress. This role is key to helping more engineering teams discover how AppSignal can improve the reliability and performance of their applications.

AppSignal helps thousands of teams in 60+ countries monitor their web apps. We're a remote-first company with a team spanning seven countries, built on values like impact, transparency, and continuous improvement.

We’re looking for somebody in CST time zone for this role. We would consider EST as well.

More About This Role

AppSignal is looking for an SDR / BDR who enjoys connecting with technical audiences, understands how developers and engineering teams evaluate tools, and is excited about building meaningful early-stage relationships with prospective customers.

This role is focused on thoughtful outbound prospecting, qualifying inbound interest, and helping create a strong first impression of AppSignal. You’ll work closely with marketing, customer success, and leadership to identify opportunities, improve outreach messaging, and help grow our pipeline in a sustainable, developer-friendly way.

You will support the GTM Engineer in managing and optimizing AI-assisted SDR workflows, as well as setting up booking meetings and providing support for the Account Executive. This role is focused on new business and is a high volume/high transactional role.

Key Responsibilities & Qualifications

Outbound Prospecting & Pipeline Development – Identify and engage engineering leaders, developers, and technical decision-makers through outbound outreach across email, LinkedIn, communities, and other channels. Build qualified pipeline through thoughtful, personalized engagement.

Inbound Lead Qualification & Discovery – Respond to inbound interest quickly and professionally, qualifying opportunities through discovery conversations and helping prospects understand where AppSignal can provide value.

Developer-Focused Communication – Communicate clearly and credibly with technical audiences. Translate product capabilities into practical outcomes that resonate with engineering teams and developer workflows.

Collaboration Across Teams – Partner closely with marketing, customer success, and leadership to share prospect insights, improve messaging, and refine targeting strategies based on customer feedback and market trends.

CRM & Process Ownership – Maintain accurate records and pipeline hygiene within the CRM. Continuously improve outreach sequences, qualification processes, and follow-up workflows.

Experimentation & Continuous Improvement – Test new outreach approaches, messaging strategies, and prospecting channels. Bring curiosity, initiative, and a willingness to iterate based on results.

AI-Assisted Workflow Experience (Preferred) – Experience using AI tools to support prospect research, outreach drafting, call preparation, note summarization, or workflow optimization is appreciated.

This Role Is Likely a Fit If You:

• Enjoy proactive outbound prospecting and initiating conversations with cold or lightly engaged prospects

• Are comfortable working independently in a highly autonomous remote environment

• Prefer iterative startup environments over highly structured enterprise sales organizations

• Have experience prospecting to developers, technical managers/stakeholders

This Role Is Probably Not a Fit If You:

• Prefer primarily inbound or account management/AE-focused roles

• Are looking for a highly scripted sales process

• Need extensive day-to-day direction or management oversight

• Have limited interest in technical products or developer audiences

Required Qualifications

• 2 years of outbound SDR/BDR experience in B2B SaaS environment

• Strong written and verbal communication skills with fluent English

• Experience prospecting to developers, engineering managers, platform teams, DevOps, SRE, or technical stakeholders

• Ability to write personalized, thoughtful outbound messaging rather than relying on high-volume generic outreach

• Demonstrated success generating qualified pipeline through outbound outreach

• Ability to be comfortable discussing APIs, observability, monitoring, or developer workflows at a conversational level after onboarding

• Strong organizational and time-management skills with the ability to manage multiple conversations and follow-ups simultaneously

• Curiosity about software development, observability, monitoring, or developer tooling

• Experience working autonomously in a remote environment while collaborating across time zones

• Experience using CRM and prospecting tools such as HubSpot, Apollo, LinkedIn Sales Navigator, or similar

• A proactive mindset with a willingness to test, learn, and continuously improve

Preferred Qualifications

• Developer tools, observability, infrastructure, DevOps, or monitoring experience

• Professional working experience in iterative high-growth startup environment

• Experience with AI-assisted prospecting workflows